La Dolce Vita

With a focus on the man’s most basic expression of his personal style, the dress shirt, Lugo is a celebration of La Dolce Vita. Italian style has always captured a unique sense of natural elegance, or sprezzatura, a term often used to describe the boldness and manner of dress of the iconic Gianni Agnelli. In an effort to adapt such understated elegance to the modern setting, we utilize traditional Italian tailoring with single stitching and mother of pearl buttons. Our classic fabrics, with their youthful cut, have allowed us to create a timeless, multifunctional shirt. A Lugo shirt and tie brings a subtle confidence to the boardroom or the beach. We focus on style with a wink, not on fashion. Lugo is not art; it is simply a means by which our customers can indulge themselves in a product that makes life a little sweeter.